The brief for Jaguar was to pitch to them as a new client. From my research I looked to celebrate the heritage and design of the famous E-Type. It's combination of beauty and high performance established the model as an icon of the motoring world. It's for this reason that we wanted to design a range specifically for this car. The image can easily be transferred across old and young audiences which allows for a greater product scope. In addition to this I created a gentleman range of high end luxury products to match the cars aesthetic chrome lines and also a gifting range for a larger audience.